EMBEDDED PRODUCT & GTM
You raised. Now it's all on you.
Packaging. GTM. Deployment. The next big feature. Partnerships. Pipeline. Hiring. Every one of these becomes a founder problem. And they pull you away from the few decisions only you can make. I take some of these monkeys off your back, quickly and flexibly.
Fortunate to have worked with
- Sharpsell
- Pocketpills
- Article
- Razorpay
- enParadigm
- RavenMail
A barrel, on demand.
I've been taking monkeys off founders' backs since 2014: as employee #1, the first business hire, the first Head of Product, a forward-deployed engineer / analyst / PM, and the backup AE, designer, or demo-dev when the work demanded it.
My range spans the full 0→10 journey: turning a wedge feature into a core product, an API-first platform, and later a ground-up rebuild for agentic AI; running early marketing and sales enablement; and building customer-success motions and enterprise implementations.
Ref. Keith Rabois' framing.
Some monkeys I've taken off founders' backs.
- 01
The GTM machine
One founder built; the other closed. I speed-ran the first cuts of everything else: PMM, pipeline, sales enablement, and live deal-cycle support.
- 02
The deployment machine
Built the team and repeatable process that took customers from signed contract to successful go-live.
- 03
A new business line
Repackaged the core product to unlock a new customer segment; and a new path to growth.
- 04
The expand play
Owned the motion after initial go-live to drive workflow, team, and domain expansion.
- 05
Ops and velocity
With both founders in the field, I ran the house: operations, team alignment, delivery velocity, and the talent pipeline.
How this works
That's it! You stay as close, or as far away as you want to. I'll bring you in when I need help, course-correction, an investment, or a type-1 decision.
Once this is finished, we could rinse and repeat for the next bottleneck, or I cycle down into a light-touch advisory commitment. At times, I bring on another specialist resource from my network. Typically, founders' daily WhatsApp/pings stop after they hire a full suite of done-this-before VPs.